A well-designed logo reflects the aspiration of a business. It symbolises and sums up the brand of a business. We have taken a vital step to evolve our brand image. By now, you may have already noticed our new logo and corporate colour on our website, blog, Facebook and Twitter pages. We are happy to formally present to you our new brand identity. This new logo, accompanying a distinct new look and feel gives East Coast Car Rentals a clear separate identity and signifies its aspiration to operate across all markets whilst maintaining its key offerings: the best deals on car rentals, great service and the highest quality.