Pack up your skyscraper heels, grab your favourite lippy and spray on a delicious scent – Sydney's biggest fashion week is nearly upon us.
The Mercedes Benz Fashion Weekend Edition is a great opportunity for everyday punters to brush shoulders with the brightest and best in the fashion industry. As well as a crop of global buyers, international press and consumers, this fashion platform aims to focus on Australian designers.
Sponsored by Mercedes Benz, the fashion weekend allows you to be front of the queue to the Spring Summer collections and you can even shop exclusively from the runway.
Make sure you are in quickly as there are only a few reserved seats left to see the best of the runway, seminars, talks and how-to beauty sessions run by the industry's top influencers.
Book your ticket now as well as your car hire in Sydney now so you can easily get to the Carriageworks on April 12-13 this year.
What extras are ticket holders entitled to?
Ticket holders do not only get access to runway shows, but are now also entitled to get the looks hot off the runway, with immediate access to the outfits on display, rather than waiting for months on end for them to hit virtual shelves.
In fact, for the 60 days following fashion week, you have the opportunity to add some limited edition designer buys to your wardrobe – a unique opportunity worth taking up!
Ticket holders can also attend intimate style sessions with icons-in-the-making, those industry stars making waves thanks to innovative designs and creative flair. Attending one of these sessions could equip you with the know-how to achieve on-trend spring-summer hair and makeup looks, so you can be ahead of the pack.
"With online retail in Australia expected to grow to $27 Billion in 2016, IMG Fashion are excited to be leading the way with initiatives that support local industry, drive return on investment for runway shows, and help local brands maximise the global attention generated by involvement in the event series," said the Lord Mayor of Sydney, Clover Moore.
One of the main attractions of the Fashion Festival is this event, a world-class runway show. Here, you can enjoy the collections from all the top Australian designers in one big show, edited in trends by leading stylist, blogger Romy Frydman.
This is a great way to look at the collections before they hit the stores and get a glimpse into the trends that will be hitting the streets in the coming seasons. As such, it's no surprise this event is one of the most popular!
Make sure you book your rental car in Sydney so you can get to the town hall to see all 200 outfits, stress free.