The countdown is on until the Christmas and New Year holidays. How do you plan to see in 2014? If you're yet to finalise celebration plans, why not pick up a car hire on the Gold Coast and explore the best this popular region of Australia has to offer?

There's a reason why so many people flock to the Gold Coast every summer. Its official tourism tagline is "Famous for Fun" and it doesn't lie. Whether you want to surf some of the world's best beaches or play at renowned theme parks, the Gold Coast has activities to suit every preference and budget.

What's more, the area really goes off over New Year's. If you want a night to remember, the Gold Coast is the best place to be!

To help you make a decision we've rounded up five great New Year's on the Gold Coast ideas:

Road trip!

Nothing says 'summer holiday' like a good drive on the open round, tunes blaring, swimsuit in the backseat. Pick up car hire in Brisbane and cruise down the coast to Surfers Paradise or Broadbeach. Take advantage of having the car and stop off for a swim and some lunch along the way.

Once you arrive in the Gold Coast destination of your choice, having the car will also give you the freedom to explore surrounding areas by day. There is so much to see along this beautiful stretch of coastline, it'd be a shame to spend it all in one place.

Watch the sunrise on New Year's Day

Welcome in the New Year by staying awake until dawn to see the sun rise over the sea. This is not a sight you will forget in a hurry – there is nothing more magical than welcoming the New Year in such a beautiful way.

Be sure to crack open that last bottle of champagne at the first glimpse of light and toast to 2014!

Baby you're a firework

Listen to Katy Perry's 'Firework' to get you in the mood for midnight. Free firework shows will be going off with a bang up and down the Gold Coast. Views will be best from the area of Southport, but no matter where you're staying be sure to look to the sky when the clock strikes twelve.

Join the Wicked Club Crawl

Meet fellow travellers and party goers on the Wicked Club Crawl. Not for the early risers, this organised tour will have you partying until the sun comes up! Dance the night away at five of Surfers Paradise's best clubs and make new friends. You won't even have to wait in line – the tour organisers have already sussed out VIP entrance.

Relax and unwind at a resort

Cringe at the idea of partying til late at a club? Then why not opt for something a little more relaxing instead. The Gold Coast is home to many resorts where you can be pampered to your heart's content.

This is a great way to see in the New Year if you've had a particularly big 2013 and want to bounce into January feeling refreshed and rejuvenated. Resorts are also the ideal spot for those looking for a romantic getaway!

Book your car hire now

Whatever you end up choosing to do over the New Year period, remember to book your car rental now so you don't miss out on the freedom and flexibility of driving.

The Gold Coast is best seen behind the wheel, so give East Coast Car Rentals a call today.