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Media Release

4 May 2016

Joining forces: Red Back Car Rentals

We’re excited to announce the iconic Gold Coast car rental company, Red Back Car Rentals, will now fly under the East Coast Car Rental (ECCR) banner, making it the fourteenth ECCR centre servicing Australians with low-cost, quality rental vehicles.

CEO of ECCR, Mark Kingsman, said the acquisition will further cement the company’s position as one of the top six globally recognised car rental companies in Australia and will build on ECCR’s impressive customer service record in the industry.

“Gold Coast residents and visitors to the glitter strip will now find it quicker and easier to access affordable rental cars with two ECCR centres operating in central Surfers Paradise,” Mr Kingsman said.

He said the seamless transition from Red Back Car Rentals to the new ECCR centre was largely in part to the impeccable track record of the car rental company, servicing the Gold Coast for over 37 years.

“Red Back Car Rentals started back in 1979 - the same year as ECCR - when online bookings didn’t exist and you literally had to tread the pavement going from one tourism operator to the next securing bookings – it was a tough market,” he said. 

“There are a lot of similarities between the two brands, and I’m looking forward to bringing Red Back Car Rentals under the ECCR banner by combining our strong online presence with the Red Back values for building lasting relationships with our customers and partners.

Mr Kingsman said there were also plans in the pipeline to pay homage to the first novelty car company to open on the Gold Coast. 

“Red Back Car Rentals are renowned on the Gold Coast for their quirky point of difference, the rental of unique holiday convertibles and luxury vehicles,” he said. 

“One of the first cars to be offered by Red Back car rentals was a red 1966 mustang with a white soft top. 

“In keeping with this tradition, I’m pleased to announce there are plans underway to secure 20 brand new convertible Mustangs, part of a limited release of only 2000 Mustangs coming into Australia.” 

The new ECCR branch at 10 Beach Road is a two minute walk from Orchid Avenue, and the existing ECCR centre is conveniently located on the corner of the Gold Coast Highway and Cypress Avenue at 80 Ferny Avenue, Surfers Paradise. 

For further information or interviews please contact Carly Synnott, Assistant to the CEO. 

East Coast Car Rentals is one of the largest independent car hire providers, offering you a wide range of great quality vehicles at the lowest possible rates in Australia. Basically, as a customer, you would be paying less and getting more value for your money. In addition, you are dealing with a trustworthy company operating since 1979 that consistently delivers you great rates and good quality cars at major cities and strategic locations in Australia.